WE CARE ABOUT YOU

Our GDPR Commitment

These terms of service (the “General Terms”) govern the use of, and the subscription to, the Website and the UnderstandBetter Platform provided by AIEDA Technologies Private Limited. (“AIEDA”). By accessing the Website and/or the UnderstandBetter Platform, you agree to the General Terms on behalf of yourself as a user and, as the case may be, on behalf of the organisation that you represent (“Customer”).

  1. DEFINITIONS AND INTERPRETATION
    1. The following capitalized terms shall have the meaning ascribed to them below:
    2. The term “including” is not limiting and means “including, without limitation”.
  2. ACCESS AND USE OF THE UNDERSTANDBETTER PLATFORM
    1. Services. During the Term and subject to Section 3.1, AIEDA grants to Customer and its Users the right to access and use the UnderstandBetter Platform, and any related services, in accordance with the General Terms (the “Services”).
    2. Limitations to the Services. Customer acknowledges and agrees that AIEDA does not control the Customer Data and does not guarantee the accuracy, integrity or quality of such Customer Data. Customer is solely responsible for evaluating the accuracy, reliability, completeness and usefulness of any information obtained through use of the UnderstandBetter Platform and for making and implementing decisions based on such information and dealing with any related consequences. Customer further acknowledges and agrees that AIEDA assumes no liability for any Customer Data handled by Customer through the UnderstandBetter Platform.
    3. Services Revisions. AIEDA may revise the content, features and functions of the UnderstandBetter Platform at any time without notice. AIEDA will provide Customer with prior notice if there is a change to the UnderstandBetter Platform resulting in overall material decrease in functionality of the UnderstandBetter Platform. In such cases, Customer may terminate its subscription in accordance with Section 9.2(i) (Termination).
    4. Temporary Suspension of the Services. AIEDA may temporarily limit or suspend the Services from time to time at its discretion including to perform upgrades to, and maintenance of, the UnderstandBetter Platform.
    5. Unacceptable Use. Customer shall not, nor attempt to, nor permit third parties to: (a) share non-public features or content of the UnderstandBetter Platform with any third party; or (b) copy, duplicate, reverse engineer, decompile, decode, decrypt, disassemble, record, alter, merge, adapt, translate, create any derivative works or otherwise reproduce any part of the UnderstandBetter Platform. For clarity purposes, Customer shall not access the UnderstandBetter Platform in order to build a product or service competing with the Services or to build a product using ideas, features, functions or graphics similar to those of the UnderstandBetter Platform. In the event that it suspects any breach of this Section, AIEDA may suspend Customer’s access to the Services without advanced notice, in addition to such other remedies as AIEDA may have. Customer agrees that the UnderstandBetter Platform should not be used to collect, manage or Process Sensitive Personal Information and AIEDA will have no liability that may result from the Users’ use of the subscription to the Website and the UnderstandBetter Platform to collect or Process Sensitive Personal Information. In particular, Customer agrees that the categories of User attributes created by Customer account administrator should not be created so that it would result in the input of Sensitive Personal Information. Customer agrees that it will inform Users that Sensitive Personal Information should not be submitted on the UnderstandBetter Platform.
    6. Account Security and Access. Customer shall take reasonable steps to prevent unauthorized access to the UnderstandBetter Platform, including by protecting its passwords and other login information. Customer is responsible for any activity occurring in its account (other than activity that AIEDA is directly responsible for and is not performed in accordance with Customer’s instructions), whether or not Customer authorized that activity. Customer shall immediately notify AIEDA if it becomes aware of any unauthorized access to, or use of, its account.
    7. Customer Systems. Customer is responsible for maintaining and updating any operating systems, Internet browsers, anti-virus software, or other software that its Users use to access and use the Services. Customer acknowledges that the Services may not work properly if its operating systems, Internet browsers and anti-virus software are not up-to-date.
    8. Unacceptable Conduct of Users. To help ensure a safe and productive use of the UnderstandBetter Platform, Customer shall ensure that Users do not have inappropriate conduct including (i) attempting to reveal the identity of a User, (ii) impersonating any other person or entity or (iii) allowing the submission of any Customer Data that is (or using the Customer Data in a way that is) illegal, harmful, threatening, abusive, harassing, defamatory, libelous, vulgar, obscene, offensive, indecent, hateful, or racially, ethically or otherwise objectionable. USERS SHALL BE RESPECTFUL OF THE SURVEY RESPONDENTS’ RIGHT TO REMAIN ANONYMOUS. It is Customer’s responsibility to monitor and control all activity conducted by Users on the UnderstandBetter Platform. AIEDA is under no obligation to review how Users are using the UnderstandBetter Platform (including how Survey Respondents answer surveys and polls and provide feedback and comments). AIEDA ASSUMES NO LIABILITY FOR ANY UNACCEPTABLE CONDUCT BY THE USERS OR FOR ANY CONTENT UPLOADED BY THE USERS IN THE AIEDA PLATFORM.
    9. Indemnification by Customer. Customer shall defend, indemnify and hold harmless AIEDA against any claim, suit or proceeding arising out of, or related to (a) Customer Data; (b) the breach of any warranty, covenant or other obligation contained in these General Terms by Customer or any User or (c) Customer’s or any User’s alleged or actual use of, misuse or inappropriate use of or failure to use the Services, including any Customer’s or User’s use in violation of Section 2.5 (Unacceptable Use) and 2.8 (Unacceptable Conduct of Users).
    10. Compliance with Laws. When using the Services, Customer shall comply with all applicable laws, including Privacy Laws. Customer is also responsible to obtain any consent required by law from its Users to allow Customer to use the Services and to allow AIEDA to provide the Services in accordance with the General Terms.
    11. Compliance by Users. Customer must ensure that its Users comply with all applicable laws, including Privacy Laws, and that such Users are governed by, and comply with, these General Terms.
  3. SERVICE FEES OF THE UNDERSTANDBETTER PLATFORM AND BILLING
    1. Service Fees. Some features of the Services may only be accessed or used upon payment of service fees (the “Service Fees”). The Service Fees are specified on the Website, unless other payment terms have been agreed to in writing between Customer and AIEDA. Customer further acknowledges and agrees that the Services Fees for the paid subscription are determined in accordance with the number of Users and that if the number of Users changes, the Service Fees will be adjusted accordingly. Customer agrees that its subscription be automatically renewed at the Renewal Date for the same subscription term as the previous one, unless it cancels its subscription before the Renewal Date in accordance with Section 9.2(i). Customer is responsible for timely canceling its subscription in accordance with Section 9.2(i) regardless of whether it receives any renewal prior notice from AIEDA. For the purpose of the General Terms, a “Renewal Date” is the first day following the expiration of a subscription term.
    2. Revised Service Fees. AIEDA reserves the right to revise the Service Fees applicable to a paid subscription in its sole discretion. The revised Service Fees will take effect as of the next Renewal Date for the next term of a paid subscription further to a prior notice from AIEDA to Customer.
    3. Downgrade. In the event Customer downgrades any subscription from a paid subscription to a free subscription, Customer will remain responsible for any unpaid fees under the paid subscription. Customer acknowledges and agrees that a downgrade will result in a decrease in certain features and functionality.
    4. No Refunds. Payments are nonrefundable and there are no refunds or credits for partially used periods.
    5. Free trial. From time to time, AIEDA may offer trials of the paid subscription for a specified period without payment (a “Trial”). AIEDA reserves the right, in its absolute discretion, to determine Customer’s eligibility for a Trial and to withdraw or to modify a Trial at any time without prior notice and with no liability. Upon the expiration of the Trial period, Customer will only be able to access and use those features of the Service available under the free subscription, unless Customer subsequently upgrades to a paid subscription of the Services.
    6. Third Party Payment Processor. AIEDA reserves the right to use a third party PCI-DSS compliant payment processor for all billing and receipt of payments hereunder.
    7. Taxes. Unless otherwise stated, the Service Fees do not include any taxes, levies, duties or similar governmental assessments, including value-added, sales, use or withholding taxes assessable by any local, state, provincial or foreign jurisdiction (collectively “Taxes”). Customer is responsible for paying Taxes except those assessable against AIEDA based on its income. AIEDA will invoice Customer for such Taxes if AIEDA believes it has a legal obligation to do so and Customer agrees to pay such Taxes if so invoiced.
  4. ACCESS AND USE OF THE WEBSITE
    1. Website. The users of the Website may access and use the Website in accordance with the General Terms.
    2. Limitations to the Website. The users of the Website are solely responsible for evaluating the accuracy, reliability, completeness and usefulness of any information obtained through use of the Website and for making and implementing decisions based on the use of the Website and dealing with any related consequences.
    3. Unacceptable Use. The users of the Website shall not, nor attempt to, nor permit third parties to copy, duplicate, reverse engineer, decompile, decode, decrypt, disassemble, record, alter, merge, adapt, translate, create any derivative works or otherwise reproduce any part of the Website, including any content available on the Website.
    4. Website Revisions. AIEDA may revise the content, features and functions of the Website at any time without notice.
    5. Temporary Suspension of the Website. AIEDA may temporarily limit or suspend the access to the Website from time to time at its discretion including to perform upgrades and maintenance to the Website.
  5. DATACustomer Data
      1. Customer Data. Customer represents and warrants that it has secured all rights in and to Customer Data. Customer grants AIEDA a perpetual, irrevocable and royalty-free right to access, use, process, copy, distribute, perform, export and display Customer Data, only to the extend permitted by law and as reasonably necessary (a) to provide, maintain and improve the Services; (b) to prevent or address service, security, support or technical issues; (c) create de-identified data aggregated for benchmarking and marketing purposes in accordance with the Privacy Policy or (d) as otherwise expressly permitted in writing by Customer. This right continues with respect to the de-identified data derived from Customer Data and any residual backup copies of Customer Data made in the ordinary course of business even after Customer stops using the Services.
      2. Customer Data subject to Anonymity and Confidentiality. The Customer acknowledges that the answers to surveys, emails, answers to polls, comments, feedbacks and suggestions provided by a Survey Respondent are anonymous and confidential, unless the Survey Respondent opts to remove the anonymity and confidentiality with respect to such content. Customer hereby acknowledges and agrees that any Customer Data for which Survey Respondents have not opted to remove the anonymity and confidentiality shall be kept confidential by AIEDA and not shared with Customer. Where AIEDA receives a request from a Survey Respondent to delete his or her comment, which may contain Personal Information, Customer hereby authorises AIEDA to comply with that request.
      3. Protection of Customer Data. AIEDA shall store and process the Customer Data in a manner consistent with industry security standards and in accordance with the Privacy Policy. AIEDA has implemented technical, organizational and administrative systems, policies, and procedures as well as other measures detailed in the Privacy Policy to help ensure the security, integrity and confidentiality of Customer Data and to mitigate the risk of unauthorized access to or use of Customer Data. Nonetheless, Customer acknowledges and agrees that hosting data online involves risks of unauthorized disclosure, loss or exposure and that, in accessing and using the UnderstandBetter Platform, Customer assumes such risks. To the extend authorized by law, AIEDA offers no representation, warranty or guarantee that Customer Data shall not be subject to unauthorized use or disclosure.
      4. Disclosure of Customer Data. Unless it receives Customer’s prior written consent, AIEDA shall not intentionally grant any third party access to Customer Data, except to AIEDA’s third party service providers in connection with the performance or the improvement of the Services or in accordance with the Privacy Policy. Before sharing any Customer Data with any of its third party service providers, AIEDA will ensure that the third party maintains reasonable data practices for maintaining the confidentiality and security of Customer Data and preventing unauthorized access. Notwithstanding the foregoing, AIEDA may disclose Customer Data as required by applicable law or by proper legal or governmental authority or in accordance with the Privacy Policy. Unless prohibited by law or any court order, AIEDA shall give Customer prompt notice of any such legal or governmental demand and reasonably cooperate with Customer in any effort to seek a protective order or otherwise to contest such required disclosure, at Customer’s expense.

    Utilization Data from the Website and the UnderstandBetter Platform

      1. Utilization Data. Customer acknowledges and agrees that to the extend permitted by law, the aggregated data derived from telemetric information and data related to how Users access and use the Website and the UnderstandBetter Platform (including, but not limited to, feature and function of the Website and the UnderstandBetter Platform being used by Users) is owned by AIEDA and does not constitute Customer Data.

    Personal Information

      1. Personal Information. In the course of using the Services, Customer may transfer to AIEDA Customer Data containing personal information. AIEDA agrees to collect, access or process any personal information in accordance with its Privacy Policy available at https://understandbetter.co/privacy. Customer agrees and consents to the transfer, processing and storage of personal information in accordance with the General Terms and the Privacy Policy.

    Confidential Information

      1. Confidential Information.Confidential Information” means any non-public, confidential and sensitive information, including Customer Data, disclosed by a party (the “Disclosing Party”) to the other party (the “Receiving Party”) and excludes any information that is:
      2. Use or Disclosure of Confidential Information. The Receiving Party shall only use or disclose Confidential Information to exercise its rights and fulfill its responsibilities under the General Terms. The Receiving Party shall exercise the same degree of care and protection with respect to the Confidential Information that it exercises with respect to its own confidential information and in any event, at least diligent and prudent care. The Receiving Party shall not directly or indirectly disclose, copy, distribute, republish, or allow any third party to have access to any Confidential Information, except that AIEDA may disclose Confidential Information to its third party services providers in connection with the performance or the improvement of the Services, in which case AIEDA will ensure that the third party maintains reasonable data practices for maintaining the confidentiality and security of the Confidential Information and preventing unauthorized access. Notwithstanding the foregoing, the Receiving Party may disclose Confidential Information as required by applicable law or by proper legal or governmental authority. The Receiving Party shall give the Disclosing Party prompt notice of any such legal or governmental demand and reasonably cooperate with the Disclosing Party in any effort to seek a protective order or otherwise to contest such required disclosure, at the Disclosing Party’s expense.

    Additional Rights

    1. GDPR. Parties may be subject to additional terms and conditions under the General Data Protection Regulation (Regulation (EU) 2016/679). Such terms may be found in the Data Processing Addendum, which is hereby incorporated in these General Terms, to the extent applicable.
  6. WARRANTY DISCLAIMERS
    1. Warranty Disclaimers. AIEDA DOES NOT WARRANT THAT THE WEBSITE OR THE UNDERSTANDBETTER PLATFORM WILL BE UNINTERRUPTED, TIMELY, DEFECT FREE AND ERROR FREE. CUSTOMER ACCEPTS THAT THE WEBSITE AND THE UNDERSTANDBETTER PLATFORM ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITH ALL DEFECTS AND ERRORS, IF ANY. AIEDA MAKES NO REPRESENTATIONS AND NO WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
  7. LIMITATION OF LIABILITY
    1. Dollar Cap. IN NO EVENT SHALL AIEDA’S AGGREGATE, CUMULATIVE LIABILITY ARISING OUT OF OR RELATED TO THESE GENERAL TERMS EXCEED THE TOTAL AMOUNT PAID BY CUSTOMER HEREUNDER IN THE TWELVE (12) MONTHS PRECEDING THE LAST EVENT GIVING RISE TO LIABILITY. THE EXISTENCE OF MORE THAN ONE CLAIM SHALL NOT ENLARGE OR EXTEND THIS LIMIT.
    2. Exclusion. IN NO EVENT SHALL AIEDA BE LIABLE TO CUSTOMER FOR ANY LOST PROFITS OR REVENUES OR ANY CONSEQUENTIAL, INDIRECT, SPECIAL, INCIDENTAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO THESE GENERAL TERMS, HOWEVER CAUSED, WHETHER IN CONTRACT, TORT OR UNDER ANY OTHER THEORY OF LIABILITY, AND WHETHER OR NOT THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, EXCEPT FOR FRAUD OR WILLFUL MISCONDUCT OF AIEDA.
    3. Consultant. Should Customer hire a consultant to perform services relating to the implementation and the use of the UnderstandBetter Platform, AIEDA shall have no responsibility in relation to such services.
  8. INTELLECTUAL PROPERTY AND FEEDBACK
    1. No Rights granted. AIEDA retains all right, title, and interest in and to the Website and the UnderstandBetter Platform and the content Customer accesses through the Website and the UnderstandBetter Platform, other than Customer Data. These General Terms do not grant Customer any intellectual property rights in or to the Website or the UnderstandBetter Platform or in AIEDA’s logos and other trademarks.
    2. Indemnification. Subject to Section 7 (Limitation of Liability) and section 5.5, AIEDA will defend, indemnify, and hold harmless Customer and its officers, directors, shareholders, parents, subsidiaries, agents, successors and assigns against any Third Party Claim Losses, including any interest accrued, but excluding any Third Party Claim Litigation Expenses; provided, however, that AIEDA will have no liability if the Third Party Claim Losses against Customer arises from (a) Customer Data; or (b) any modification, combination or development of the UnderstandBetter Platform that is not performed by UnderstandBetter. Customer must provide AIEDA with prompt written notice of any Third Party Claim Indemnifiable Proceeding and allow AIEDA the right to assume the exclusive defense and control, and cooperate with any reasonable requests assisting AIEDA defense and settlement of such matter. For the purpose of this Section, the following definitions apply:
    3. Feedback. Any feedback or suggestions sent by Customer or shared by Customer with AIEDA to improve the UnderstandBetter Platform or the Website may be implemented by AIEDA. In such case, Customer grants AIEDA an unlimited, irrevocable, perpetual, sublicensable, transferable, royalty-free right to use any such feedback or suggestions for any purpose without any obligation or compensation to Customer.
  9. TERM
    1. Term. These General Terms are effective as of the first date that Customer or a user of the Website, as the case may be, accesses and uses the UnderstandBetter Platform or the Website until they are terminated by any or both Parties in accordance with Section 9.2 (the “Term”).
    2. Termination. These General Terms may be terminated:
    3. No Refund in the Event of Termination. Section 3.4 (No Refunds) applies, regardless of the cause of termination.
    4. Survival. Sections 2.5 (Unacceptable Use), 2.8 (Unacceptable Conduct of Users), 2.9 (Indemnification by Customer), 5.3 – 5.6 (Protection of Personal Information) 5.7 (Confidential Information), 5.8 (Use or Disclosure of Confidential Information), 6 (Warranty Disclaimers), 7 (Limitation of Liability), 8 (IP & Feedback) and 9 (Term) and 10 (General) shall survive termination of these General Terms.
  10. GENERAL
    1. Publicity. Customer grants AIEDA the right to use Customer’s company name and logo as a reference for marketing or promotional purposes. If Customer wishes to limit such right, it shall send an email to support@understandbetter.co.
    2. Choice of Law, Jurisdiction and Venue. These General Terms shall be governed solely by the laws of India, without reference to: (a) any conflicts of law principle that would apply the substantive laws of another jurisdiction to the Parties’ rights or duties; (b) the 1980 United Nations Convention on Contracts for the International Sale of Goods; or (c) other international laws. The Parties agree that any litigation in any way relating to these General Terms shall be brought and venued exclusively in the judicial district of Chennai in the state of Tamil Nadu, India and waives any objection that such venue is inconvenient or improper.
    3. Specific Performance. Notwithstanding any other provision in these General Terms, each Party acknowledges and agrees that a non-breaching Party may, upon any breach of these General Terms, immediately seek enforcement of these General Terms by means of specific performance or injunction, without any requirement to post a bond or other security.
    4. Force Majeure. Except as expressly provided otherwise in these General Terms, AIEDA shall not be liable by reason of any failure or delay in the performance of its obligations on account of an unforeseeable and irresistible event, including external causes with the same characteristics (a “Force Majeure”), which may include denial-of-service attacks, a failure by a third party hosting provider or utility provider, strikes, shortages, riots, fires, act of God, war, terrorism and governmental action.
    5. Time is of the Essence. Time is of the essence of these General Terms and of every part thereof.
    6. No Other Agreements. These General Terms are the complete and exclusive statement of the Parties’ agreement relating to the subject matter hereof and supersedes all offers (oral or written), understandings, representations, conditions, warranties, covenants, and other communications between the Parties relating hereto.
    7. Notices. AIEDA may send notices pursuant to these General Terms to Customer’s email contact points provided by Customer. Customer may send notices pursuant to these General Terms to AIEDA at support@understandbetter.co. Notices shall be deemed received 24 hours after they are sent.
    8. Assignment & Successors. These General Terms shall be binding upon and inure to the benefit of the Parties’ respective successors and assigns.
    9. Waiver. No waiver by either Party of any default in performance on the part of the other Party shall constitute a waiver of any subsequent breach or default by the defaulting Party.
    10. Severability. To the extent permitted by applicable law, the Parties hereby waive any provision of law that would render any clause of these General Terms invalid or otherwise unenforceable in any respect. In the event that a provision of these General Terms is held to be invalid or otherwise unenforceable, such provision shall be interpreted to fulfill its intended purpose to the maximum extent permitted by applicable law, and the remaining provisions of these General Terms shall continue in full force and effect.
    11. Technology Export. Customer shall not export any software provided by AIEDA or otherwise remove it from India or the United States except in compliance with all applicable Indian and U.S. laws and regulations. Without limiting the generality of the foregoing, Customer shall not permit any third party to access or use the Website or the UnderstandBetter Platform in or export such software to, a country subject to an embargo by India or the United States.
    12. Amendments. AIEDA may amend the AIEDA Terms of Service from time to time on its website.